Making a difference with professional driver training

Making a difference with professional driver training
Around 12 months ago decisions had to be made about Driver Education Centre of Australia (otherwise known as DECA). The previously lucrative learn-to-drive market had undergone significant changes with increased competition, a race to offer cheaper prices along with the number of students being trained far exceeding the potential employment opportunities. It was not a place that DECA wanted to find itself in. As a market leader in this area, it was time to look at other market opportunities where once again they could be at the top of their field.